Ahead of her new album Norman Fucking Rockwell, Lana Del Rey premiered the double music video for the songs "Fuck It I Love You" and "The Greatest" on Aug. 22. As a recent resident of Venice Beach, the singer-songwriter basks in more of California culture. The singles, on the other hand, reveal a Del Rey that's ready to turn down from the fast life that she's endorsed on her previous hits.
"Fuck It I Love You" and "The Greatest" are two songs on Norman Fucking Rockwell that Del Rey co-wrote with pop producer Jack Antonoff, who recently lent his talents to Taylor Swift's Lover album. On "Fuck It," Del Rey rethinks her toxic relationships, including the one she has with herself. "Maybe the way I'm living is killing me," Del Rey sings. The psychedelic bop recalls '60s pop music, especially with the multiple references made to L.A. legends The Mamas and The Papas. While the industry is somewhere else, Lana says "fuck it" and stays in her vintage lane and there's so much to love about that.
"The Greatest" is another Del Rey-Antonoff production and my favorite of the two new songs. Lana emerged at the beginning of the decade as the self-proclaimed "Club Queen of the Downtown Scene." As the years wore on, her fame exploded in tandem with the world falling apart both literally and politically. Back by piano and surf rock guitars, she sounds weary of the ways times have a-changed. "I guess that I'm burned out after all," Del Rey admits. She makes an allusion to another L.A. great, the Beach Boys, and takes a shot at how Kanye West has changed ("He's blond and gone"). As a voice for this generation, she reflects all our good times and grief with a beautifully nostalgic last hurrah.
The nearly 10-minute music video opens with "Fuck It I Love You." She's more casual in cruising the streets on skateboard and catching waves in the California ocean. Halfway through, "The Greatest" comes in and Lana lets her hair down and enjoys the nightlife in a local bar. For both songs, she wipes out at the end of each section (by falling off her surfboard and riding a boat called "Wipe Out"). Del Rey is stunning as she chills out and reflects on better times.
"Fuck It I Love You" and "The Greatest" are now available on all streaming services. Del Rey's Norman Fucking Rockwell album will be released on Aug. 30.
See the music video below:
Photo composite courtesy of Interscope Records