Rising pop star Ava Max premiered the music video for her new single "Torn" on Aug. 27. Her harrowing tale of getting caught up in a toxic romance comes to life in comic book form.
"Torn" is the newest single by Max following her Billboard Hot 100 top 10 single "Sweet But Psycho" and the empowering anthem "So I Am." She wrote "Torn" with hit-making pop producer Cirkut. Max dials it back to the days of disco with the song's retro feel that seemingly samples ABBA's "Gimme! Gimme! Gimme! (A Man After Midnight)" (which was famously sampled on Madonna's "Hung Up"). The angsty pop star's latest tango is with a relationship that leaves her feeling fulfilled and destroyed at the same time. "I can't get enough / Can't take anymore," she sings. With pure pop desperately needing to make a comeback on the charts, "Torn" is a tumultuous throwback bop that just might shake things up.
The music video for "Torn" was directed by Joseph Kahn, the man behind some of Britney Spears and Taylor Swift's most iconic visuals. Like the revenge that ran through "Toxic," "Womanizer," "Blank Space," and "Bad Blood," Max gets her taste of it in "Torn." She plays two characters: a raven-haired civilian and a platinum blond superhero (who she teased on the MTV Video Music Awards red carpet yesterday). Max fends off the bad guys from the lover and then later kicks his ass when she finds out that his alliances lie elsewhere. "Torn" looks like it was ripped straight out of a comic book and Max remains a purveyor of the pop girls from yesteryear.
Max was invited to the MTV VMAs yesterday to perform during the pre-show. She sang an acapella version of "Torn" before launching into "Sweet But Psycho." There's no word yet on when to expect her debut album, but for now, "Torn" is available now on all digital retailers.
Photo composite courtesy of Atlantic Records